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High-performance companies: the distinguishing profile
Richard L. Osborne
Weatherhead School of Management, Case Western Reserve University, Cleveland, Ohio, USA
Scott S. Cowen
Tulane University, New Orleans, Louisiana, USA

One US insurance company grows sales at a 15 percent annual clip and achieves 15 percent or more pre-tax profits every year. Another company, selling similar insurance policies during the same time-frame, grows revenues 3 percent annually with pre-tax margins of 7 percent. Both are roughly the same size. One has been in business 17 years, the other 23 years.
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Two companies in the same business, both long-term participants. Why the dramatic difference in performance? Our work suggests that it is because high-performance companies are intrinsically different fro run-of-the-mill performers. The companies we have observed include large and small businesses, high-tech and low-tech, with commodity products and proprietary products. Regardless of line of business or size, the companies that sustain exceptional growth and profits possess a remarkably similar mindset. These high-performance companies have an unmistakable profile that separates them from also-rans–a profile that includes distinctive characteristics of the corporate culture, the people and the management systems.

The culture of high performance When you spend time in a high-performing (HP) organization, you know that you are somewhere special. It is in the air. It is not some arcane technology or technique, but a combination of attributes that makes the company an exciting place. We isolated seven attributes that differentiate the culture of high-performing companies. Continued on white paper.

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