What Can Coaches Do for You?
Diane Coutu and Carol Kaufmann
Harvard Business Review
January 2009, pp. 91-97 (Also available from
the Business Source Complete\EBSCOHost data base)
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Some of the key findings reported are:
- The top three reasons why coaches are currently engaged are to develop high potentials or facilitate transitions (48%), to act as a sounding board (26%), and to address derailing behavior (12%)
- The median hourly cost of coaching is $500/hour
- Though only 3% are frequently hired to address personal issues, over 76% of the coaches report they have assisted executives with personal issues
- There were mixed views regarding the importance of certification. Twenty-none percent said it was very important while 28.5% said it was not at all important.
- Thirteen percent said experience as a psychological therapist was important, while 46% said it was not at all important
- The coaching relationship is initiated by HR 29.5% of the time, by the Coachee 28.8% of the time, by the Coachee’s manager 23% of the time and by “Other” 18.7% of the time
- The typical duration of coaching is 7-12 months
- Regarding what companies should look for when
hiring a coach, the qualities most mentioned as very important
were: experience coaching in a similar setting (mentioned by 65%
of respondents), clear methodology (61%), quality of client list
(50%), ability to measure ROI (32%), certification in a proven
coaching method (29%), experience working in a similar role as
the coachee (27%), experience as a psychological therapist (13%),
and background in executive search (2%)
- The coaching industry as a work in progress
- Assessing if your coach gives you value for the money
- The dangers of dependence on coaches
- How to pick a coach.